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About the guide

The Content Guide is designed for anyone who prepares content for North Lanarkshire Council using online channels, on or on our intranet.

Please refer to the guide when you write and apply these points to your content if you're writing, editing or publishing material for the council or its related services. 

It provides best practice on page structure, writing style, search engine optimisation and the use of images, videos and documents on North Lanarkshire Council content. Also included is an A to Z style guide to use as a practical checklist.

Achieving the right tone

Our audience is potentially anyone living or working in North Lanarkshire or visiting from elsewhere in the UK or abroad. We need to make it easy for all users to access the services they need. 

That is why we write in plain English so everyone can understand, regardless of their ability. We also have to consider the needs of users who speak a language other than English.

Our guide helps our publishers design content that is accessible to all users regardless of their ability and environment.

To make a suggestion or give feedback, please email

Content Guide resources

We've summarised below some of the useful resources referred to in this guide.

Page last updated:
23 May 2022

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