The students have been involved in all the stages of the production of 'Make it Right', learning and contributing to every aspect of a marketing and communications campaign.
This includes coming up with a campaign concept and strapline, defining the audience, outlining the objectives, and deciding where and how it will be marketed.
- Objective: to raise awareness that all children have rights.
- Audience: 10 to 18-year-olds in North Lanarkshire (secondary audience is adults)
- Strategy: to use positive influence by demonstrating life without children’s rights, encourage young people to know what their rights are, and signpost them to resources.